The Raw Office

The Raw Office needed marketing support in the lead-up to their US launch. Working with their team, we developed creative elements and an extensive communications strategy for their eco-friendly office supplies.

A Sampler

In-house video that played upon The Raw Office’s “overly eco-friendly” tagline.
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The Raw Office
Multi-part Facebook carousel ads encouraged user engagement and drove website traffic.
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In-house video that played upon The Raw Office’s “overly eco-friendly” tagline.
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The Raw Office
Product promo codes increased sales, social media engagement, and website traffic.
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The Solution

  • Ad campaign aimed at target demo cities (Portland, Austin, San Francisco, Denver, and Seattle).
  • Daily pre-roll video/ad campaign that leveraged Google, Facebook, Twitter, Yahoo!, and Centro platforms.
  • A 1-year communications and PR strategy (in partnership with Erin Richards PR) that outlined goals and maximized available resources.
  • Ongoing strategy consultation and social media creative production.

The Results

  • Met 6-month website traffic goals in first 3 weeks
  • Over 12,000 video views and nearly 23,000 video impressions on Facebook.
  • Over 4,000 ad clicks.
  • Nearly 1.3 million impressions overall.

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Campaign Impressions

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Video Views

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Total Ad Clicks