Taste of the Danforth is Canada’s largest street festival, and one of Toronto’s biggest summer events. For the 2016 iteration, Orchestra managed the festival’s social media accounts for a 3-week period and boosted engagement using organic and earned media only.
Video posts highlighted the festival’s atmosphere and activities.
Highlighting family-friendly activities like the Raptors Sports Zone drove attendees to on-site engagements.
Showcasing vendors and festival food gave local businesses — the backbone of TotD — a big boost.
Memorable moments and colourful characters got plenty of engagement.