Hangar9

H9 asked Orchestra to help increase their name and brand recognition, with the goal of driving traffic to their new London, Ontario-based store and showroom.

A Sampler

Hangar9
Designed and developed a responsive campaign that featured a landing page, WiFi analytics, and banners.
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In-house stop motion video shot for the store’s social accounts.
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In-house stop motion video that highlighted Hangar 9 clothing and accessories.
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In-house video of Hangar9’s Fall 2015 line and new store launch.
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Hangar9
Stills from Hangar9’s Fall 2015 and Spring 2016 photoshoots.
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The Solution

  • Installed WiFi analytics in their London store location.
  • Because the campaign launched in August – a slow period for a university-centric city like London – we ran an aggressive online promotion that required eligible contestants to visit the store.
  • Leveraged a photoshoot we had done for H9 in the spring as creative for their new banner ads and landing page.
  • Performed two follow-up photoshoots that showcased both their new collection and the new store.

The Results

  • WiFi analytics generated 4,000 new entries for H9’s email marketing
  • Nearly 700,000 Campaign impressions over 2 months.
  • Over 1,000 Promotional Page Visits.

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Campaign Impressions

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Emails Collected Through Wifi Analytics

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Campaign Page Visits