Darmaga Hardwood Flooring wanted to do something special for their 75th anniversary. Beyond celebrating the milestone event, they wanted to further establish themselves as a trusted retailer and increase their reach within the GTA.
Complete responsive redesign of Darmaga’s website.
A promotional campaign that included media buying, social media and flyer promotions, press outreach, and the launch of Darmaga’s newly redesigned site. The campaign’s creative, deployment and analytics monitoring were executed in-house by Orchestra.
Leveraged Darmaga’s existing manufacturer partnerships by offering a “free floor giveaway” to customers who donated to the Mikey Network – Darmaga’s charity of choice.
Worked with Darmaga staff to organize seminars and workshops to drive store, product and service awareness.
Brought in a celebrity interior designer from HGTV to conduct an additional seminar on flooring design.
Deployed onsite photography and video production staff in order to extend the one-day event’s reach.
25% increase in single-day foot traffic
2.5% engagement with paid ads and social posts
600% increase in overall engagement
600% increase in sales compared to a standard Saturday