Darmaga Hardwood Flooring

Darmaga Hardwood Flooring wanted to do something special for their 75th anniversary. Beyond celebrating the milestone event, they wanted to further establish themselves as a trusted retailer and increase their reach within the GTA.

A Sampler

Darmaga Hardwood Flooring
Complete responsive redesign of Darmaga’s website.
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Darmaga Hardwood Flooring
Online promotional contest celebrating Darmaga’s 75th anniversary event. This included Facebook ads and a contest landing page.
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Orchestra provided Darmaga a holistic solution for their anniversary event, including branding, marketing, and event management.
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Darmaga Hardwood Flooring
Creative assets for Darmaga’s Holiday 2015 sales campaign.
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The Solution

  • A promotional campaign that included media buying, social media and flyer promotions, press outreach, and the launch of Darmaga’s newly redesigned site. The campaign’s creative, deployment and analytics monitoring were executed in-house by Orchestra.
  • Leveraged Darmaga’s existing manufacturer partnerships by offering a “free floor giveaway” to customers who donated to the Mikey Network – Darmaga’s charity of choice.
    • Worked with Darmaga staff to organize seminars and workshops to drive store, product and service awareness.
    • Brought in a celebrity interior designer from HGTV to conduct an additional seminar on flooring design.
    • Deployed onsite photography and video production staff in order to extend the one-day event’s reach.

    The Results

    • 25% increase in single-day foot traffic
    • 2.5% engagement with paid ads and social posts
    • 600% increase in overall engagement
    • 600% increase in sales compared to a standard Saturday
    • 90% manufacturer participation

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    Increase in traffic

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    manufacturer participation

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    Increase in sales