Beerworking

Networking and team building with beer is a compelling combination. So when Beerworking tasked Orchestra with producing marketing campaigns that were reflective of their brand, we set to work creating fun, memorable, and engaging content.

A Sampler

In-house video produced for Beerworking’s “Beer and Bourbon” event.
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Beerworking
Coordinated Beerworking events and sponsorship, including a Food and Brewmasters panel featuring The Beer Store’s CEO.
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Beerworking
Managed Beerworking’s launch campaign, including their social and print content.
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In-house video done in conjunction with Kirkwood Diamond, a Beerworking distribution partner, for social media purposes.
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Shot and edited a series of videos featuring bands from around Toronto talking about music and their favourite beer.
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The Solution

  • 5 events in 8 weeks
  • An online campaign called “Beer makes socializing less awkward” that featured custom labels that playfully pointed our various networking faux pas.
  • Partnered with 13 breweries

The Results

  • 1.8 million unique impressions overall
  • 12,000+ people reached in the same period
  • 2,300+ online interactions
  • 20% increase in attendance month-over-month

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Overall Impressions

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Unique Reach Through Social Media

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Increase in Attendance
Month-Over-Month