Baffin

Baffin brought Orchestra on board to assist with the 2015 Holiday season launch of their new footwear line. The goal was to organically extend Baffin’s fathers-focused marketing to include mothers and children, too.

A Sampler

Baffin
Deployed and managed Baffin’s Holiday 2015 ad buy that focused on attracting customers to their new Baffin Ease boots.
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Baffin
Influencer outreach led to numerous blog posts and thousands of impressions across major Canadian cities for Baffin’s new line of footwear.
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Baffin
Deployed Baffin’s post-Holiday Facebook ad campaign in tandem with our blogger outreach program.
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The Solution

  • Targeted media strategy.
  • Targeted Facebook, Centro and Gemini ad campaigns in Vancouver, Toronto and Montreal.
  • A blogger outreach program, which leveraged 6 prominent bloggers from each city.
  • A remarketing program that targeted previous visitors on Facebook.

The Results

  • 676 consumer engagements, nearly 2500 social media engagements.
  • Nearly 5,000 unique campaign landing page visits.
  • 1.9 million impressions overall over a 2 month period.

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Impressions

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Social Media Engagements

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Unique Landing Page Visits