5PX & S8 Companies

Summer of Creativiy’s first-ever execution featured big name DJs, panelists and artists, but it was having difficulty getting the word out. In partnership with Grilled Cheese Affairs, Orchestra came aboard to help 5PX — the event’s organizer — with online ticket sales. We did so by putting together a comprehensive campaign that featured organic Facebook posts and ads, as well as a redesigned Shopify site.

A Sampler

5PX & S8 Companies
The completely redesigned Shopify ticket sales page.
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5PX & S8 Companies
Demographic-specific SoC ads. Seen here: creative- and marketing industry-specific ads.
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5PX & S8 Companies
Orchestra managed Summer of Creativity’s Facebook page, which included the posting of ads and organic content.
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5PX & S8 Companies
Orchestra created organic Facebook content for Summer of creativity that was targeted at specific audiences. Seen here: marketing industry- and creative-specific posts.
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The Solution

  • Managed the event’s Facebook page.
  • Created 5 organic Facebook posts that focused on different aspects of the event.
  • Created 4 Facebook ads, with each targeted to a specific demographic.
  • A completely redesigned Shopify ticket site.

The Results

  • Reduced the ticket site’s bounce rate by over 10%.
  • Doubled the number of weekly ticket site page views
  • Over 25% of the event’s ticket sales
  • Project success led to S8 Companies, the event’s organizer, hiring Orchestra on a retainer